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HP Acquired Europe's Largest Office Equipment Distributor

- Aug 06, 2018 -

Following the acquisition of Samsung's printing business and the launch of its own A3 and A4 copiers/multifunction printers, HP has taken a new step and acquired the UK office equipment distributor Apogee, which acquired a value of 380 million pounds (about 3.394 billion yuan). 

Hewlett-Packard said the acquisition of Apogee will further boost its A5 copier/multifunction printer market with a market capitalization of US$55 billion (approximately RMB375.375 billion), while also strengthening its printing strategy to expand HP A3 and A4 models. Provide different solutions and tools to expand print management services and enhance their direct or indirect direct market capabilities. The strategy also includes the selective acquisition of office equipment dealers who can increase profits from high-margin services.

It is reported that Apogee's office equipment brands include Canon, HP, Samsung, Ricoh, Xerox, Kyocera and Konica Minolta.

Enrique Lores (pictured), president of HP's imaging and printing division, said that the acquisition said: "HP is optimistic that the acquisition of Apogee in the A3 office market will provide HP with an opportunity to transform the industry into contract-based sales, which will undoubtedly help Hewlett-Packard's leadership in the printing industry. HP continues to enhance its capabilities in the direct market, and continuously improve its service capabilities to win a lucrative contract market. This acquisition complements our large channel strategy, and HP will continue to adopt partner projects as always. Realize your own development."


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